Many investors and real estate agents are learning that real estate marketing is not about spending hours upon hours promoting the properties that they have for sale. In fact, this is not even close to being the complete answer. Yes, it is important to spend lots of time looking at houses and determining what a good investment would be. But what if you had an arsenal of resources at your disposal that told you exactly how to get those investments sold? What if you had a team of professionals helping you every step of the way? What if you had a marketing strategy that had proven statistics and return-earning possibilities?.
In other words, the 80/20 principle states that about 80% of your results come from 20%, which means that choosing just 20% out of all the projects you look at creates 80% of all the results. If you only spend one hour a day on marketing projects, you will never make any real estate sales. But if you invest two hours a day into marketing strategies that target the target audience you want to attract, then you can easily increase your targeted audience by leaps and bounds. It is safe to say that hiring a team of real estate marketing professionals really pays off.
Another common mistake that many people make when it comes to real estate marketing is taking shortcuts like creating business cards or using generic business cards with no identifiable information on them. These marketing tools are crucial to your success, and they should be treated as such. As soon as you collect business cards from clients, be sure to enter their contact information so that you can contact them in the future. You should also include a map so that your client can see where you are and who you are working with. Generic business cards can never be personalized to the individual client, so leave them to the trash.